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Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. Chat with us Please leave your feedback |
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John Crawley was the CEO of Sunrise Insurance Company, a leading
international insurance company headquartered in Las Vegas. The company had
branches all over the world. As opportunities increased worldwide, the
company decided to expand its operations into all potential areas of
insurance. The opening up of the insurance sector in India, especially,
presented a lucrative market for the company. Sunrise Insurance therefore
began to consider setting up operations in the country.
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